Marketing and Starbucks Essay

1.0 Introduction: The Starbucks Corporation was established by three business people at the spot called Seattle in 1971. At first they were selling of entire bean espresso in one Seattle store and continuously 1982 the business had developed massively and has opened five stores selling the espresso beans, a broiling office, and a discount business for nearby cafés. At the point when the Starbucks began its business it was just a little retail café as like the other bistros. The fundamental vision of the Starbucks proprietors was to instruct clients about the fine espressos feel the smell of the Dark broiled espresso, selling only the espresso was not their point as the espresso was sold in the USA since 1960’s (Starbucks contextual investigation). Howard Schultz was enlisted as the administrator of retail and advertising and it was Howard who carried new plans to the proprietors, yet he was turned down. Schultz thus opened his own bistro was named Il Giornale in 1986 dependent on Italian espresso bistros, selling fermented Starbucks espresso. By 1987, Schultz had extended to three cafés and purchased Starbucks from the first proprietors for $4 million and changed the name of his coffeehouses from Il Giornale to Starbucks. His goal for the organization was to develop gradually with an extremely strong establishment. For the initial two years, Starbucks misfortunes served as overhead and working costs expanded with Starbucks development. Schultz persevered and didn't forfeit long haul honesty and qualities for momentary benefit. By 1991, Starbucks deals expanded by 84% and the organization were free and clear. Starbucks developed to 20 stores by 1988. By 1996 it developed to 870 stores with plans to open 2000 stores constantly 2000. 2.0 Marketing stategyof Starbuks: Promoting technique is completing division, focusing on and situating. Doing the nitty gritty comprehension of the commercial center into vital choices and the focusing of proper client gatherings. This focusing on ought to accentuate on any differential favorable circumstances and receive an appropriate situating inside the objective sections (Dibb and Simkin, 1996). Starbucks has embraced a Differentiation system it is a procedure which tries to give item or administration that offer advantages and ought to be unique in relation to contenders that are broadly esteemed by clients. The point this technique is to accomplish advantage by offering better items or administrations at same or more significant expense. When Starbucks was propelled there were numerous bistros in the United States around then however Starbucks needed to stand exceptional from the others. Promoting can possibly add to the profoundly significant parts of the authoritative seriousness, specifically advancement (Kerin, 1992) and serious investigation (Varadarajan, 1992) and Schulz needed to improve and reproduce the experience of the Italian coffeehouse culture. Starbucks essentially centered around the methodology of new items, a more grounded association with the clients as the Third spot and growing store areas in the United States and abroad. Starbucks has followed the straightforward STP process (Segmentation, Targeting and Positioning). 2.1 Segmentation: Market Segmentation is a procedure of partitioning a market into particular gatherings of purchasers with various necessities, attributes, or conduct that may require separate items or promoting programs is called Market Segmentation (Kotler and Armstrong, 2006). At first Starbucks was based as a Socio-Economic division base in purchaser Markets as it has focused on social class especially the business class individuals the individuals who are working at the workplace and needed to have some espresso with a decent climate and offices. Starbucks likewise had portioned his market by geographic and demographically by choosing the store area where they can locate the informed and espresso darlings (Dibb and Simkin, 1996). 2.2Targeting: After an organization has characterized showcase sections, it can enter one or numerous portions of a given market and should settle on choice about what number of and which client gatherings to target (Dibb and Simkin, 1996). Target Marketing is a procedure of assessing each market segment’s engaging quality and choosing at least one portions to enter (Kotler and Armstrong, 2006). The idea of target showcasing is a coherent ramifications of the fundamental way of thinking of advertising (Lancaster and Massingham, 1993). An organization should target portions in which it can beneficially produce the best client esteem and support it additional time. Starbucks needed to build up a trustworthy relationship with the clients, Most of organizations enter in another market y serving a solitary fragment, and if this demonstrates fruitful than they include more sections, at first Starbucks did likewise focused on the guardians with the small kids and it was hit idea and it has included more portions by including Teenagers and built up its item go additionally (Kotler and Armstrong, 2006). 2.3 Positioning: When the organization has chosen which market portions to enter it ought to choose what positions it needs to involve in those fragments. Market Positioning is organizing an item to possess clear, particular, and alluring spot comparative with contending items in the psyches of target clients. An items position is the spot that the item possesses comparative with rivals in customers minds. Here for this situation the Starbucks has built up a remarkable market position for their items in such a case that an item is to be actually same like the others available than buyers would have no motivation to get it. Starbucks has situated themselves in the market as a profoundly rumored brand (Kotler and Armstrong, 2006). For this situation Starbucks has arranged his situating so that it recognize their items from contending brands and give them the best vital favorable position in their objective markets. Starbucks has an illustratively straightforward explanation to move and support the human soul â€Å"one individual, one cup, and one neighborhood at a time†. Starbucks situating methodology was client base with the goal that it can give the best help more than what the clients anticipate. Starbucks has increased an upper hand over consumer loyalty and worker fulfillment as Starbucks had built up its situating methodology dependent on the client and gave the most extreme office as far as design, furniture to the music, and as far as representative fulfillment Starbucks make representative as an accomplices and gave them an individual security with an opportunity to take part in the each choice of the business and make it fruitful (Porter and Miller, 1985, Porter, 1998). 3.0 Developing Marketing Mix: One of the significant ideas in the cutting edge advertising is at one time the organization has chosen its general promoting system than it should design the subtleties of the showcasing blend. â€Å"Marketing blend is the arrangement of controllable, strategic showcasing instruments (item, value, spot, and advancement) that the firm mixes to deliver the reaction it needs in the objective market† (Kotler and Armstrong, 2006). Starbucks has a used sound judgment on promoting blend instruments 3.1 Product: â€Å"Product implies the products and ventures blend the organization offers to the objective market†. Starbucks has utilized Brand name, Quality, Variety and Services as their Product apparatus which can be finished up by this announcement, Starbucks with a decent Brand name gives best Quality and the Variety of Products, it has received Quality improvement procedure (Kotler and Keller, 2009). At first Starbucks began with the espresso than it has included non-fat milk, cold mixed refreshments. Later on expressed occasional contributions, for example, strawberry and cream Frappuccino, gingerbread latte with some food things like treats and cakes. Before propelling the items Starbucks was getting the endorsement of the clients. 3.2 Price: â€Å"Price is the measure of cash clients need to pay to acquire the product†. Despite the fact that the Price of the Starbucks was higher than the other bistros, the clients were prepared to pay the sum on the grounds that Starbucks has built up a lavish picture with all the offices inside the store. Starbucks as a decent Brand have offered more advantages and offices and the best nature of items to legitimize their more significant expenses (Kotler et al, 2006). 3.3 Distribution and Service: Starbucks has a decent circulation channels at first it was selling espresso beans and doing discount business for neighborhood cafés. As far as administration and area Starbucks opened the stores in a such a manner, that it can reach to focused clients and it has additionally gave more weight on giving the best client care by going through a great deal of cash via preparing its workers (Starbucks contextual analysis). 3.4 Promotion: Starbucks at first didn't utilize the publicizing apparatus for advancement however it was the Public relations and the Personal selling device that helped the Starbucks to accomplish its objective

Management Assignment Free Essays

string(108) three sorts of arranging which are key activity plan, strategic activity plan and operational activity plan. Content 1. Presentation 1. 1) About Herbalife 1. We will compose a custom article test on The board Assignment or on the other hand any comparative subject just for you Request Now 2) Mission of Herbalife 1. 3) Herbalife Way 1. Large scale Environmental Factors 2. 4) Political/Legal Forces 2. 5) Economic Condition 2. 6) Social/Cultural Environment 2. 7) Technology Changes 2. Miniaturized scale Environmental Factors 3. 8) Customer 3. 9) Intensity of contention among contender 3. Four Management Functions that influences the economy 4. 10) Planning 4. 11) Organizing 4. 12) Leading 4. 13) Controlling 4. End 5. Suggestion 1. Presentation 1. 1) About Herbalife is a worldwide nourishment, weight the board and healthy skin organization. It maintains the business in 84 nations (As July 2011) and disseminates the items by approx. 2. 7 million free wholesalers. Herbalife recorded 5. 4 billion USD in retail deals in 2011 that outperforming Mark Hughes’s (author of Herbalife) vision of 5 billion USD. This organization was established by Mark Hughes in July 1980. (refered to from Herbalife History) 1. 2) Mission of Herbalife To change people’s ways of life by giving the best business open door in direct selling and the best nourishment and weight-the executives items on the planet. (refered to from Herbalife Mission) 1. 3) Herbalife Way Herbalife enters the market by supporting world-class competitors, groups, occasions around the worldwide, for example, Lionel Messi, FC Barcelona soccer clubs, 2011 World Football Challenge and champions in excess of 15 different games. (Refered to from Herbalife Sponsorship) Herbalife embraced staggered advertising to disperse their items from autonomous wholesalers. 2. Large scale Environmental Factors There are numerous natural factors that influence the business. Among these variables, we can order into two fragment inward and outer elements or miniaturized scale and large scale natural components. In outer or large scale natural variables, following are contains: political/lawful powers of the Government, social/social condition, monetary condition and the innovation changes. From the above elements, I need to examine 4 elements. 2. 1) Political/Legal Forces Political powers are a sort of laws and guideline. This is the degree of the legislature what and how mediates in the economy. For instance, charge approach, levies, natural law, exchange limitations, work law and what merchandise and enterprises are given by the legislature and what are not, etc. And afterward the foundation of the business and how influence to the strength of country. Laws and guidelines are continually changing and complex in the economy. For Herbalife, a few items can't import to Singapore in light of the law. In this condition, Herbalife should attempt to find in another approach to fare to Singapore that acknowledge from the Singapore Government such produce the item in various manner or examination the method of creation to get a similar impact. 2. 2) Economic condition Economic condition can influence to the organization. Monetary condition contains financial development, loan fees, trade rates, expansion rates and tax assessment rates. The recognizable thing is trade rates. For Herbalife, it is base in US and maintain the business in over 80 nations. Along these lines, Herbalife consistently manage swapping scale. Typically, trade rates are continually fluctuating. All nations are likewise utilizing their own money. At the point when nearby monetary forms downgrade in return advertise, this will be an issue. As the costs of the items are fix, the benefit will be decreased than unique anticipate. 2. 3) Social/Cultural Environment It is the social perspective or social angle, for example, wellbeing mindfulness, populace development rates, instruction, patterns, way of life changes, mentalities to work, security, age conveyance, recreation exercises, profession demeanor, etc. For instance in Singapore, a large portion of senior individuals ready to work and acquire cash. The vast majority of organizations and association want to enroll youthful and dynamic individuals. Herbalife decrease this issue by selecting senior individuals. Thusly, Herbalife infiltrates inside senior individuals advertise. 2. 4) Technology Changes Technological factor likewise can choose the organization benefit and standing the organization in the business. This factor encases innovative work exercises, computerization, and innovation motivations, etc. It can characterize the boundary of passage to the market, proficient degree of creation, redistributing choice. For Herbalife, they have Nobel laureates to do look into their items in their own labs. Herbalife constantly squeezed in Time magazine and magazines in US however they never press and publicize in Singapore. To enter Singapore showcase, they ought to publicize and press in Singapore’s magazines and papers. 3. Smaller scale Environmental components Internal or miniaturized scale ecological elements incorporate Poter’s Five powers haggling Power of customers, bursting intensity of providers, danger of replacement, force of contention owing contender, danger of new contestants. Among them, I need to talk about the accompanying. 3. ) Customers are one of amazing things in the business. They need the highest caliber and the least cost. Bartering intensity of the client imply that more than arrangement of the cost and more extensive significance than that. Customer’s words additionally accommodating and work for the organization. When they fulfill with the items or adm inistration, they encourage others to utilize the item. For Herbalife, client care should be better. They very take care the new clients however not particularly to the former one. This reality must know in light of the fact that the new or the old both are significant for the organization. 3. 2) Intensity of ivalry among rivals In prior financial, competition makes the organization benefit to zero. Today, competition makes improve the quality and benefit. In business, if contenders produce similar items, the organization can gain from the contender and even can deliver better nature of the items. In that condition, the organization no necessities to present the item and just need to publicize and consider how to enter and how to get more pieces of the overall industry rate. 4. Four Management Functions that impact to organization There are four primary capacities which are important and fundamental to be a productive and viable organization. These capacities are arranging or planning, sorting out, driving and controlling. 4. 1) Planning It is the initial step of the administration capacities. It includes three phases of setting the destinations, choosing the activity and accomplishing the objective. There has three sorts of arranging which are key activity plan, strategic activity plan and operational activity plan. You read The executives Assignment in class Paper models In each activity plan of this progression, the most significant thing is knowing SWOT †quality, shortcoming, openings and danger. As Herbalife, they ought to break down these things to be a fruitful organization. For Herbalife, their quality is the items. Herbalife items are compelling and base on the regular things along these lines can depend on these items. There are two shortcomings in Herbalife. The first is that the retail cost is costly for typical pay individuals and the subsequent one is outcast can't accepting the items without individual, who presents the items as Herbalife term, advisor or support. So everybody can't accepting all over the place. As Herbalife use staggered promoting, there is no direct cost, everybody can discover low maintenance or all day occupations as deal agents and make benefit themselves. This reality can draw in the individuals to join and take an interest to Herbalife. Along these lines, Herbalife grows step by step. There are such a large number of positions or steps in Herbalife, for example, specialists, boss, world group, tycoon group and so forth. Everybody can't get these positions. For instance, Herbalife doesn't maintain the business in Myanmar. Along these lines, Myanmar individuals can't get this sort of position aside from PR. This can influence on inspiration of the staffs or workers. 4. 2) Organizing The second step of the board capacities is sorting out. Contingent upon how the organization sorts out the assets, (for example, HR, money related assets, information from the market and innovation from the experts) choose the remaining of the organization in the business and the organization benefit. A few organizations don't set the particular occupations for instance, chiefs do disarray, office staff are fixing hardware broke, and representatives are talking and battling each other in office hour. In this condition, administrators and ranking directors can diminish this sort of issues by setting rules and guidelines and the obligations and set up the work routine. The subsequent thing is the time. The majority of supervisors do everything and not adequate time. Chiefs can take care of this issue by designation. From that point onward, most organizations face with planning issues. Chiefs need to do such huge numbers of things thus; they have not adequate money in later. These things are making to disappointment association. In Herbalife, all partners are doing their particular works and continually setting rules and guidelines and the entirety of the partners must follow. And afterward, Managers have position to do and wholesalers are additionally as their particular ways. Budgetary of the organization are consistently development in view of the free merchants. 4. 3) Leading The third one is driving. It worries about HR or workers. As indicated by Gomez-Mejia and Balkin (2012) P. 30, it comprises of stimulating and persuading the representatives, driving or managing the subordinate to accomplish the hierarchical objective. Not all representatives are constantly inspired. To be a compelling business, all workers and subordinates must be propelled and dynamic and the administrators are capable to that. Right off the bat, chief let the representatives know and clear the association and afterward rouse to the workers will be the acceptable outcome, for example, open Employee of the Month, Emplo

5 Debunked Myths About Drinking Alcohol

5 Debunked Myths About Drinking Alcohol More in Addiction Alcohol Use Binge Drinking Withdrawal and Relapse Children of Alcoholics Drunk Driving Addictive Behaviors Drug Use Nicotine Use Coping and Recovery Ever hear the expression hair of the dog when it comes to drinking? It comes from an old Scottish belief that if you take hairs from a dog that bit you and put it over the wound, it would prevent bad things from happening. When applied to drinking, it means if you are hungover the next day, have a glass of the same alcohol from the night before and it will lessen your hangover. Of course, neither the Scottish fable or the drinking expression are true cures. Myths About Drinking Alcohol Lets look at a myriad of myths about drinking alcohol that need to be put to rest once and for all. Beer Is Less Intoxicating Than Other Alcoholic Beverages The fact is that one 12-ounce can of beer, one 5-ounce glass of wine, or one normal sized cocktail containing about 1 1/2 ounces of liquor are all equally intoxicating. Each alcoholic beverage is considered a  standard drink  containing about the same amount of alcohol. Where the myth has some merit is if you were to drink 12 ounces of liquor compared to one 12-ounce can of beer, then yes, the 12 ounces of liquor might have you hugging a toilet bowl. Switching Between Beer, Wine, and Liquor Will Make You Drunker There is a saying, Beer on whiskey, mighty risky. This saying is not about how if you mix the drinks you might become drunker. This expression and others like it are warnings about how mixing alcohols might make you sick to your stomach. Similar to the expression, Beer before liquor, never been sicker. Liquor before beer, you’re in the clear. Mixing drink types is usually a recipe for disaster. Alcohol is alcohol. Your body can only process so much before it goes into preservation mode. Drinking a lot of anything alcoholic can lead to dehydration and a nasty hangover. Cold Showers, Fresh Air, and Hot Coffee Sober You Up While showers, fresh air, and hot coffee might feel a little refreshing to a person who is three sheets to the wind, none of these things will sober a person. Only time can help a person sober up. It takes the body approximately one hour to eliminate the alcohol in one drink. It is true what they say, Give a drunk a cup of coffee and all you have is a wide-awake drunk.   Once absorbed into the bloodstream, alcohol gets processed by the kidneys, lungs, and liver. This is why a urine, blood, or breathalyzer test can all detect alcohol in the body. Eating a Big Meal Before Drinking Keeps You Sober The fact is drinking on a full stomach will only delay the absorption of alcohol into the bloodstream, not prevent it. Eating before you drink is not a defense against getting drunk. Eating a filling, greasy, carb-loaded meal may prevent you from suffering worse hangover symptoms compared to drinking on an empty stomach. However, eating tons of calories will not prevent you from becoming intoxicated. Everyone Reacts to Alcohol the Same Way There is a giant myth that what works for one, works for another when it comes to just about anything. But, just with anything, people are all different. There can be many factors that may affect a persons reaction to alcoholâ€"body weight, metabolism, tolerance level, gender, body chemistry, to name a few. Also, there may be various genetic factors that come into play as to how individuals react to drinking alcohol.

Rhetoric and Stereotypes Politicians, Tattooed People,...

Rhetoric and Stereotypes: Politicians, Tattooed People, Feminists, and Elderly People PHI 103: Informal Logic Rhetoric and Stereotypes: Politicians, Tattooed People, Feminists, and Elderly People Rhetoric pertains to the use of language to create an effectively persuasive argument. Stereotyping is taking the description of an individual and applying it to a group as a whole. There are many generalizations made when it comes to politicians, tattooed people, feminists, and elderly people. This essay will discuss stereotypes connected to each of these groups, explain the images and feelings these groups raise, if the stereotypes are positive, negative, or both. This essay will also discuss whether or not there is any truth to these†¦show more content†¦For example, I work for the County of San Bernardino and I am not allowed to wear clothing that makes my tattoos visible, so there are not very many people that know I have them. When people have found out that I have tattoos, they seem surprised because I am well mannered, nice, smart, wear glasses, and as they say â€Å"don’t seem the type that would have tattoos†. They aren’t quite sure what to say when I ask, â€Å"and what type is that?† I have tattoos, I am for equal rights, and I have worked with and for many senior citizens so I don’t have any stereotypical views regarding these classes of people. I would have to say that I do have very stereotypical views of politicians, and it is in a negative aspect. These are things that I already knew about myself. I am sure that once upon a time, there was such a thing as an honest politician, but unfortunately I can’t remember any politician that has not disappointed me. There are many generalizations made when it comes to politicians, tattooed people, feminists, and elderly people; and pretty much any class of people out there. Unfortunately we all seem to fall victim to stereotypes, either by using them against a certain class of people or being lumped into one. References Parry-Giles, S. J. (2008). Rhetoric and Politics. Retrieved June 17, 2010, from International Encyclopedia of Communication:Show MoreRelatedRhetoric and Group Stereotyping 1500 Words   |  6 PagesRhetoric is language meant to bring about intense emotions causing people to have certain attitudes, beliefs, or behaviors (Moore Parker, 2007, pp.117-118). There are many different types of rhetorical devices that can give positive or negative feelings about a subject. These are often called slanters (Moore Parker, 2007, p.118). Stereotyping is one type of rhetorical device that is used quite often. It generally occurs when people attach certain images or thoughts to groups that are not basedRead MoreStereotyping and the Logical Fallicies Essay1002 Words   |  5 PagesFrederick Howard Giovanni Colombo Informal Logic 12/13/2010 Stereotypes and rhetoric 1 Types of People and Stereotypes 1 People are always judged by what they do. It doesnt make a difference if your personality matches others in the same profession or hobby, you are stereotyped by what you do. Its common rhetorical thinking, which, while it can be amusing and sometimes correct, is often incorrect. Computer geeks for example, for a long time were seen as losers. Then the dot com boom

The Fire that Changed America - 723 Words

The Cold War was a new conflict that began to rise after the horrific and globally destructive World War II in the mid-20th century between two powerful countries, the democratic United States of America and the communist government of the Soviet Union. Both countries highlighted its superiority through a thriving threat of nuclear weapons and wide-ranging espionage and counter-espionage between the two countries. In the 1950’s, space became the platform for the competition of supremacy to validate each country’s dominance in innovative technology, military firepower, and political-economic system. Space was seen by David Beers, in the book Blue Sky Dream: A memoir of America’s Fall from Grace, as the next frontier which was a logical extension of the grand American tradition of exploration. The rise of the aerospace industry became the icon of national reputation and a dream for the blue sky tribe, who benefitted from the space race, which then later on led to disappointment and betrayal in the 1990s. The space race begun in 1957 with the launch of Sputnik by the Soviet Union. In addition, the United States aerospace innovation was considerably prompted by the government’s steady upward ratcheting of requirements for the acceleration, efficiency, and performance based on speedily evolving project requirements. â€Å"Fifteen thousand workers had arrived on the outskirts on (the city of) Sacramento† (pg.55) in California due to the rising aerospace industry. David BeersShow MoreRelated Triangle: The Fire that Changed America Essay1615 Words   |  7 Pagescrusaders† (Von Drehle 86). Even before it happen, the Forward predicted the terrible disaster of the Triangle Shirtwaist Factory that occurred one year, one month, and seventeen days later (86). Triangle: The Fire that Changed America, by David Von Drehle tells the story of the horrible fire. David Von Drehle is a journalist for The Washington Post. Von Drehle put a tremendous amount of work into writing Triangle. All of his work paid off because Von Drehle received many awards for Triangle. SomeRead MoreTriangle: the Fire That Changed America Essay1432 Words   |  6 Pagesinfamous Triangle Shirtwaist Fire occurred that day, and left one hundred and forty-six people dead in its wake. While many at the time thought the story would soon pass, and with it all the potential bad publicity, the story of the fire spread quickly, and outraged many people. As a result, the Triangle Shirtwaist Fire ended up changing many business and political practices of the time. In his book Triangle: The Fire that Changed America, David von Drehle argues that the fire largely impacted the countryRead MoreTriangle: The Fire That Changed America Essay1282 Words   |  6 PagesOn the afternoon of March 25, 1911, a fire broke out in the 10-floor Asch Building, a block east of Manhattans Wash ington Square. This is where 500 mostly young immigrant girls were producing shirts for the Triangle Shirtwaist Company. Within minutes, it spread to consume the buildings upper three stories. Firemen at the scene were unable to rescue those trapped inside: their ladders werent tall enough. Exits were locked, and the narrow fire escapes were inadequate. Panicked, many jumped fromRead MoreBook Review of Triangle: The Fire That Changed America1473 Words   |  6 PagesTriangle: The Fire That Changed America New York: First Grove Press David Von Drehle 2003 Book Review 1. Did the author make a complete and honest analysis of the topic? This book is about the fire at the Triangle Shirtwaist Factory in New York City in March, 1911. The factory claimed the lives of 146 women and men, mostly young women, during the 30 minutes that the fire blazed. It is still the largest industrial disaster that has ever happened in New York City. The author of the book writesRead MoreThe Fire that Changed America by David Von Drehle Essay1777 Words   |  8 PagesTRIANGLE The Fire that Changed America by David Von Drehle The book, TRIANGLE The Fire that Changed America, written by David Von Drehle, is set in New York City primarily in the tenements of the Lower East Side and in Greenwich Village. The story provides a detailed account of life as an immigrant during the early 1900s, the garment workers strikes, the corrupt political structure of the time, several eye witness accounts of the blaze that killed 146, the missing safety procedures that couldRead MoreThe Poverty Of The United States Essay1385 Words   |  6 Pages The Character of Poverty in America Poverty has always been a key factor in United States History. Ever sense Americas birth there have been groups affected by poverty, but the forms of the poverty that affected these groups have changed as well as the nature of poverty itself in the USA. The abolition of slavery, the forced assimilation of native Americans, and mass immigration changed character of poverty within the united states change due to an evolution from agriculture to industry and a changeRead MoreThe Invention Of The First American History1157 Words   |  5 Pagesauthor, printer, politician, scientist, inventor, civic activist and more! All throughout history there have been a plethora of inspirational, hardworking, intelligent, life-changing personages, one of them being Benjamin Franklin. He changed not only the world, but America and its history with his discoveries, knowledge, and beneficial insights. One of the most well known scientific discoveries Ben Franklin can be credited with is proving lightning is electricity. In the early to mid 1700s, FranklinRead MoreEssay on Why I admire Benjamin Franklin706 Words   |  3 Pagesto further out knowledge. Benjamin Franklin changed the world by inventing new things like, the Franklin Stove and bifocal glasses. If it was not for him we would not have these things today. Franklin also helped create the Declaration of Independence which led to America?s freedom. He also changed America?s opinion about war, before everyone wanted to fight but Benjamin believed in peace. Today I will write about how Benjamin changed America by helping with the Declaration of Independence.Read MoreThe Breakfast Of Champions By Ray Bradbury1435 Words   |  6 Pagesto do rather than just doing what he is told. Breakfast of Champions is a science fiction novel describing the lives of two strange men. One of these men is Kilgore Trout, an unheard of novelist who will soon become one of the most famous men in America. The other man in this story is Dwayne Hoover, a wealthy man who made his fortune off of speculation on the stock market. Despite his luxurious home and fantastic job, Dwayne will soon be appalle d by Kilgore Trout’s idea that everyone around DwayneRead MoreThe Triangle Shirtwaist Fire: A Case Study908 Words   |  4 PagesVon Drehle (2004) outlines the Triangle Shirtwaist fire as a tragedy of the gilded age. The fire occurred in New York in 1911, and 146 people perished. The fire broke out in a shirtwaist or blouse factory in Greenwich Village. The workers inside, most of them Jewish women, worked in sweatshop conditions common to the industry at the time. They worked in the factory to support their families, and often had no other means of support. They had little or no say over their working conditions, which

Discuss the future role of the United States in the twenty-first century Free Essays

The role of the United States in the 21st Century will more than likely remain the same role that is has been since the end of World War Two which is it retain its role of superpower and the epicenter of much of the world economy. Of course, this role could very well change or at least be altered. Case in point, when the Soviet Union detonated a successful atomic bomb and then launched Sputnik into orbit the face of American society changed and the Cold War began. We will write a custom essay sample on Discuss the future role of the United States in the twenty-first century or any similar topic only for you Order Now Similarly, the events of Sept 11 changed much of the foreign policy (and even domestic) policies of the United States. This, much like Sputnik, came as a surprise and without warning (granted Sputnik was not an attack, but it did increase paranoia) and it led to major changes. As such, since the future is impossible to predict it would be difficult to fully say what roles the US will play. While there will definitely be an increased an active presence of the United States in the Middle East, how this will be carried out is dependent on who will be writing the foreign policy decisions. If there was one area on contention worth examining it would be the US’ role in the world in regards to the development of China as a superpower. China as a nuclear armed economic superpower could raise levels of nervousness in countries such as Taiwan and Japan, but what role will the USA play in Asia? Will it be active or isolationist? Again, time will tell. Regarding the difference between and old system of politics vs. a new system of politics, the political system has not changed in over two hundred years. Granted, political parties and ideologies may change the political system hasn’t. The nation still has a legislative branch, an executive branch and a supreme court. Additionally, there still remains a certain level of federalism in the United States so the political systems remain fairly the same decade to decade. There really is no fate to American democracy because it is highly unlikely the democracy will be replaced with another form of government considering that 99. 9% of the population seems to like the notion of a democracy. Changing the constitution is a moot point as the vast majority of the amendments to the constitution occurred within the first ten years of the nation’s birth. In fact, there has not been an amendment to the constitution in over 30 years. Considering that the means of changing or amending the constitution requires a super majority of the Congress and the Senate as well as a 2/3 majority of the states, it is next to impossible to rally support for a single amendment much less a series of radical changes to the amendment. As such, the constitution isn’t going to change. Similarly, the need for the expansion of public welfare vs. the ability to pass legislation that would expand welfare is extremely far apart from one another. Welfare can not be expanded by fiat. Also, if welfare expansion occurs there is the potential for a backlash from the electorate and this would make politicians very unlikely to advance such legislation when both parties are highly reliant on swing states and tight election victories. Keep in mind, Bill Clinton reluctantly signed welfare reform legislation under the notion that he would lose re-election if he did not sign it. The United States is not a socialist system and the voting public will not get behind an expansion of welfare in light of the 15 year rollback. As such, it is best to examine a cure for poverty outside of the welfare system. How to cite Discuss the future role of the United States in the twenty-first century, Papers

Personal philosophy of leadership Essay Example

Personal philosophy of leadership Essay Leadership Leadership is the ability of one to steer others ; it is based on 1s abilities and qualities instead than accomplishments. One is born with these built-in qualities and of course leads others ; these qualities are such as honestness, bravery, assurance, finding and wisdom among others. A leader is different from a director, while a leader is born with the qualities a trough is created from accomplishments he acquires. The leader can go a trough while a trough is non needfully a leader. The leader is seen as a individual in charge they are consulted for they ability to do determinations and steer the class of events. While this may be true the leader is besides a retainer, a good leader s intent is to function those who he has been bestowed upon the duty of steering. This may look absurd but looking at leading from a critical point of position one is able to understand the immense duty on their shoulders as they are frequently looked upon. We will write a custom essay sample on Personal philosophy of leadership specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Personal philosophy of leadership specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Personal philosophy of leadership specifically for you FOR ONLY $16.38 $13.9/page Hire Writer The place of leading is either bestowed upon them or it comes of course, when a faced by a certain determination a leader in a group will emerge without being appointed. Leadership is so called upon to be based on moralss. The ground for this is that leading in today s universe is under changeless examination, everyone is watching the actions of the leader they make remarks and base on balls judgement. The leading place is no longer a august place, it is one idea respected is non exempted from the society s examination. A good leader is one who involves those he leads in the every determination devising and activities of this group. The leading function should besides promote the followings to a higher and better place. Leadership is meant improve the persons, a leader that leads those he leads into devastation or ruin is non an ethical leader. Ethically there are recognized behavioural facets that are expected of a leader, the leader is non supposed to mistreat the powers bestowed to him. They should non bewray the trust and trueness empowered to them by others, they are supposed to be consistent, should non stash privileges and more so they should accept duty. These are the ethical facets of leading expected by the society. Personal Leadership Competence Leadership theories have been in usage to assist depict leading. The transformational leading theory is based upon the ethical attack, where both the leader and followings are engaged in a combined attempt to raise each other. Transformational leaders raise the criterions by being good illustrations to their followings. The procedure or transactional leader whose concern the creative activity of constructions that he expects the followings to adhere to, of they do he honor them. The transformational leader promotes societal values and encourages his followings. Leadership development is non merely restricted to troughs and leaders but can be utile to employees who are seeking to foster their accomplishments in leading. In order for one to efficaciously develop their leading accomplishments, they need to develop a program. This is guided by leading competency accomplishments. The first measure to accomplishing a personal leading program is the designation of ends. In order for me to accomplish a healthcare leading competency in the twenty-first century, the first measure is to finish the maestro plan in wellness information sciences. This preparation is meant to give me accomplishments in the information sector that are necessary in the field of wellness. The usage and application of computing machines, information engineering in the health care sector necessitates the acquisition of wellness information sciences. This will be acquired in the procedure of preparation and work experience as a nurse. Then I must entree proficiency. The following measure in my leading development program is the designation of larning experiences. As a nurse I need to develop a acquisition contract with my immediate supervisor. This measure is necessary as it gives me hands on experience and larning chances in the work environment. The supervisor is at that place to give counsel, work experiences and a usher in the acquisition procedure in the work topographic point. This interaction besides assists one in the geting of leading accomplishments particularly when a supervisor assigns one an assignment. In the acquisition procedure I should acquire a wise man in the field of nursing. This wise man is an authorization in the country in which I am interested in. the intents of wise mans are to help the scholar in the acquisition procedure, they are both friends and leaders to the leaner. A wise man should be able to help the scholar in their pursuit for cognition, give those resources, and practical experience every bit good as the exposure they require. During this learning procedure, to get the necessary leading accomplishments, as a possible nursing manager, I should prosecute in some cross preparation plan. The intent of which is to get theoretical cognition in the field of involvement. Programs such as these may affect workshops, or seminars organized in the work topographic point. Volunteering for responsibility is one other certain manner of accruing leading accomplishments. Catching the chance to make full in the place of a supervisor or staff that is off will expose one to the day-to-day duties. It is during these cases that one is good cognizant of their qualities as a leader, their defects and strengths because this chances offer one the opportunity to exert their cognition. Filling in the place of a senior nurse even for one twenty-four hours is a fulfilling exercising ; it even exposes one to the direction. An of import acquisition pattern is that of fall ining outside professional organisations. Either as a trainee, a portion clip worker or a voluntary the intent once more is larning, acquiring a feel of the leading skill outside your workplace, deriving penetrations into how other organisations work. While larning can be obtained within the organisations workshops and preparation plans, but it is besides good to obtain enfranchisements from other establishments of larning in the medical field. Short classs offered add value to an person every bit good as preparation in the relevant field. With today s of all time altering market, establishments of higher acquisition are developing short classs to developing professionals. A nurse can happen these classs useful if they intend to foster their calling. These classs are besides flexible in footings of clip, eventide, weekends vacations or even on-line and correspondence. It is of import to seek out on-line ego trial plans ; these are meant to supply an person with an chance to self evaluate themselves. Apart from these on-line plans, there are books and tapes available on the self trial. Upon completion of the acquisition experiences it is necessary to hold a developmental program. This program should detail the continuance of clip, specific aims and ends to be achieved. The developmental program should imply the acquisition experiences. The wise man, the short courses one intends to go to. Organizations that one is go toing should integrate self test, this show besides province the consequences of the trial. The strengths and failings of the person, s a nurse the developmental program should hold the short and long term ends. The program of finishing wellness information sciences class, the stairss intended to accomplish accomplishments in order to be a nurse manager. Strategic planning should be involved in the developmental planning phase ; this involves the vision statement of the individual. The vision here is to a nurse manager ; fundamentally the vision is based on the long term ends. Strategic planning besides consists of the mission, a personal mission inside informations the specific aims and how they plan to accomplish them. By finishing a class in information sciences wellness and developing programs to accomplish leading preparation I am good on the manner of going a nurse manager. After planning, it is of import to finish the acquisition experiences. These experiences were set in the clip frame of the development program. As one attains the acquisition experiences it is of import to measure the advancement. Appraisal can be carried out during the experience or on completion of the experience. Continual appraisal is advised since one can set cheques in topographic point as they undergo the acquisition procedure. Continuous appraisal is supposed to help in doing certain that the ends are being fulfilled. It is during this appraisal periods that one can integrate short term ends in the maestro program. The short term ends are like cheque shapers in a program, holding achieved a certain short term end one is so able to travel to the following acquisition activity. Plans besides change during these uninterrupted appraisals, this is in a instance where it is found that the program was non accomplishing the long term aim. Apart from uninterrupted appraisals one can t ransport out an appraisal at the terminal of the exercising. This is at the terminal of the plan, this is meant to measure the success of the plan, and whether on vitamin E was able to accomplish the ends set out. If this was non done so one goes back to the first measure and place new ends. The appraisal should clearly give a usher where a measure went incorrect. In drumhead a leader is the decisive factor in the organisation and society at big. Leadership should be based on 1s abilities and qualities instead than accomplishments. One is born with these built-in qualities and of course leads others ; these qualities are such as honestness, bravery, assurance, finding and wisdom among others. A leader should be really different from a director, while a leader is born with the qualities a trough is created from accomplishments he acquires. The leader can go a trough while a trough is non needfully a leader. The leader is seen as a individual in charge they are consulted for they ability to do determinations and steer the class of events. While this may be true the leader is besides a retainer, a good leader s intent is to function those who he has been bestowed upon the duty of steering. The development of an person to a leader should be based on self motive. By achieving leading accomplishments one should be able to efficaciously mange and his equals. Personal leading accomplishments are meant for ego betterment, they assist one in the workplace and his calling aims. Work cited Cromwell, S. and Kolb, J, An scrutiny of work-environment support factors impacting transportation of supervisory accomplishments developing to the work topographic point. Human Resource Development Quarterly,2004 Vol. 15 No. 4, pp. 449-71. Carter, N. Leadership Development Planning. Retrieved 1st May 2010, hypertext transfer protocol: //managementhelp.org/ldr_dev/ldr_dev.htm Baldwin, T. and Ford, K. ( 1988 ) , Transfer Of Training: A Review And Directions For Future Research.Personnel Psychology, Spring, Vol. 41 Issue 1, p63-105 Brinkmann, T. How to Make a Personal Leadership Development Plan. 2007 Retrieved May 1, 2010, fromhttp: //ezinearticles.com/ ? How- to- Create- a- Personal- Leadership- Development- Plan A ; id=803557 Kendra, C.Leadership Theories 8 Major LeadershipTheories retrieved 1st May 2010, hypertext transfer protocol: //psychology.about.com/od/leadership/p/leadtheories.htm NSS. Scotland. Delivery Through Leadership: Leadership Development Plan. Scottish Executive, Edinburgh 2005 Stephen, R. , Bruce, M. and Terry, W.M. , Organizational Behavior. Published by Prentice Hall, 4th erectile dysfunction.

Why America Should Adopt a Flat Tax System essays

Why America Should Adopt a Flat Tax System essays Our society today has strived to become accustomed to our present tax system, but some just cannot come to terms with it. The current tax code is unfair to those who are single, work for under $50, 000 dollars per year, or have large families. The high tax percentages and low exemptions make it difficult for the average worker to prosper and get ahead in todays world. The tax system also discourages citizens from saving and investing their earnings, ultimately pulling down the American economy. Over the past few years numerous proposals for a flat tax rate have surfaced and been reviewed. These proposals promise large tax cuts, fewer federal forms and costs, and larger exemptions (Armey 2). The United States should adopt a flat tax rate to better its citizens and increase the national economy. Our nations current tax code is far too significant and complicated. Over 480 different tax forms exist for business professionals and individuals (Armey 2). The tax code also discourages workers from taking risks in the business world and crushes any entrepreneurial spirit. Many Americans have become frustrated with the high tax percentages and low exemptions as well. Tax percentages are some of the highest ever at an average rate of 39.6%. Only in 1981 when they reached 70 %, and during World War II at 94%, were American taxes any higher (Bartlett 2). Tax evasion has become a dilemma with our contemporary taxes. Several people will often claim less income on their tax forms, ending up not having to pay as much in taxes. The raising of exemptions, deductions, and write-offs have increased as well. The Internal Revenue Service has also reported problems with citizens inflating such figures as exemptions, write-offs, and contributions made to charity (Dent 4). Auditing of citizens has amplified over the past few years as well as a result of tax evasion. During tax season many American lives are complica...

How to Do a Sedimentation Test on Soil

How to Do a Sedimentation Test on Soil For studying sediments, or the sedimentary rocks made of them, geologists are very serious about their lab methods. But with a little care, you can get consistent, fairly accurate results at home for certain purposes. One very basic test is determining the mix of particle sizes in a sediment, whether thats soil, the sediment in a streambed, the grains of sandstone or a batch of material from a landscape supplier. Equipment All you really need is a quart-sized jar and a ruler with millimeters. First, make sure you can measure the height of the jars contents accurately. That might take a little ingenuity, like putting a piece of cardboard underneath the ruler so that the zero mark lines up with the floor inside the jar. (A pad of small sticky notes makes a perfect shim because you can peel off exactly enough sheets to make it precise.) Fill the jar mostly full of water and mix in a pinch of dishwasher detergent (not ordinary soap). Then youre ready to test sediment. Use no more than a half-cup of sediment for your test. Avoid sampling plant matter on the ground surface. Pull out any large pieces of plants, insects, and so on. Break up any clods with your fingers. Use a mortar and pestle, gently, if you have to. If there are only a few grains of gravel, dont worry about it. If theres a lot of gravel, remove it by straining the sediment through a coarse kitchen sieve. Ideally, you want a sieve that will pass anything smaller than 2 millimeters. Particle Sizes Sediment particles are classified as gravel if theyre larger than 2 millimeters, and if theyre between 1/16th and 2 mm, silt if theyre between 1/16th and 1/256th mm, and clay if theyre even smaller. (Heres the official grain size scale used by geologists.) This home test doesnt measure the sediment grains directly. Instead, it relies on Stokes Law, which accurately describes the speed at which particles of different sizes fall in the water. Big grains sink faster than small ones, and clay-size grains sink very slowly indeed. Testing Clean Sediments Clean sediment, like beach sand or desert soil or ballfield dirt, contains little or no organic matter. If you have this kind of material, testing is straightforward. Dump the sediment into the jar of water. The detergent in the water keeps the clay particles separate, in effect washing the dirt off the larger grains and making your measurements more accurate. Sand settles in less than a minute, silt in less than an hour and clay in a day. At that point, ​you can measure the thickness of each layer to estimate the proportions of the three fractions. Heres the most efficient way to do it. Shake the jar of water and sediment thoroughly- a full minute is plenty- set it down and leave it for 24 hours. Then measure the height of the sediment, which includes everything: sand, silt, and clay.Shake the jar again and set it down. After 40 seconds, measure the height of the sediment. This is the sand fraction.Leave the jar alone. After 30 minutes, measure the height of the sediment again. This is the sand-plus-silt fraction.With these three measurements, you have all the information needed to calculate the three fractions of your sediment. Testing Soils Soils differ from clean sediments in that they have organic matter (humus). Add a tablespoon or so of baking soda to the water. That helps this organic matter rise to the top, where you can scoop it out and measure it separately. (It usually amounts to a few percent of the total volume of the sample.) Whats left is clean sediment, which you can measure as described above. At the end, your measurements will let you calculate four fractions- organic matter, sand, silt, and clay. The three sediment size fractions will tell you what to call your soil, and the organic fraction is a sign of the soils fertility. Interpreting the Results There are several ways to interpret the percentages of sand, silt, and clay in a sediment sample. Probably the most useful for everyday life is characterizing a soil. Loam is generally the best kind of soil, consisting of an equal amount of sand and silt and a somewhat smaller amount of clay. The variations from that ideal loam are classified as sandy, silty or clayey loam. The numerical boundaries between those soil classes  and more  are shown on the USDA soil classification diagram. Geologists use other systems for their purposes, whether its surveying the mud on the seafloor or testing the ground of a construction site. Other professionals, like farm agents and groundskeepers, also use these systems. The two most commonly used in the literature are the Shepard classification and the Folk classification. Professionals use strict procedures and a range of equipment to measure sediment. Get a taste of the complexities in the U.S. Geological Survey:  Open-File Report 00-358.

New Independent School in the Middle East Essay

New Independent School in the Middle East - Essay Example As a part of the dominant culture’s changes upon the local inhabitants, the colonial authorities often enforced mandatory modern education for all children within a given age range. In the modern world, it is common for children to attend compulsory education centers beginning at approximately age 5 or 6 and continuing through the primary levels, meaning through age 11 or 12. This means that they are required to attend school when between these ages. Some countries also enforce school attendance through the lower secondary grades to age 15 or 16 although the school is available to students through age 17 or 18. The enforcement of an education was not as much of a change in the Middle East as might be thought by outside interests primarily because they had already established Koranic schools. However, instead of being a means of finding common ground, â€Å"this alternative system was in competition with the colonial one not only because of its religious reference but also bec ause of its opposition to Western cultural hegemony† (Akkari, 2004). Within the Muslim society, a school intended for religious enlightenment has a sharply different role than school intended for modern development of the culture. The primary role of the Koranic school is to educate children in their proper, traditional roles and to enforce upon them the beliefs of their parents and ancestors. â€Å"The Koranic school, with lessons in Arabic by a teacher of religion known as Malam, Fakih, is an essential part of the upbringing of a Muslim child† (Akkari, 2004).

The importance of recruitment and selection of sales people Essay

The importance of recruitment and selection of sales people - Essay Example Effective recruitment involves the identification of certain qualities which spell success. Certain people are imbued with that quality of good salesmanship and have the ability to out forth that quality of sincerity and integrity that certain people are imbued with that quality of good salesmanship and have the ability to out forth that quality of sincerity and integrity that encourages customers to purchase a product. The focus of good recruitment is in matching the capabilities, talents and skills of a particular candidate with the demands and requirements for the job. There must be transparency and uniformity in the recruitment process, in order to identify the most meritorious candidates available for a sales job. The manner in which the recruitment is carried out will affect the kind of candidates who get selected finally. During the process of recruitment, the selectors need to match up the best candidate for the job by an evaluation of the needs of the job and the qualities o f the candidate, in order to determine which candidate is best likely to fulfill the needs of the job.

The Aboriginal People of Newfoundland :: American America History

The Aboriginal People of Newfoundland The Beothuk people of Newfoundland were not the very first inhabitants of the island. Thousands of years before their arrival there existed an ancient race, named the Maritime Archaic Indians who lived on the shores of Newfoundland. (Red Ochre Indians, Marshall, 4.) Burial plots and polished stone tools are occasionally discovered near Beothuk remains. Some people speculate that, because of the proximity of the artifacts to the former lands of the Beothuk, the Maritime Archaic Indians and the Beothuk may have been related. It is not certain when the Beothuk arrived on the island. In fact little is actually known about the people, compared to what is known about other amerindian civilisations, only artifacts and stories told by elders tell the historians who these people really were. Some speculate that they travelled from "Labrador to Newfoundland across the strait of Belle Isle, which at one time was only 12 miles wide. By about 200 AD the Beothuk Indians were probably well settled into Newfoundland."(Red Ochre, 8) The Beothuk were not alone on Newfoundland wither. The Dorset Eskimos, who came from Cape Dorset regions of the north around 500 BC also shared the island. They presumably had contact with the Beothuk, exchanging tools or engaging in battle. In any case the Dorset Indians died out leaving Newfoundland empty to the control of the Beothuk people who now had no enemies and a wide vast territory. The Beothuk, although part of the Algonkian family developed their own language and culture. The 400 words that are still known from their language prove their Algonkian heritage. The development of their culture was a great success. The success of the Beothuk people as a whole was in part because of their skills in fishing, hunting and travel. They were the "only amerindian group to navigate on the high seas."(Grabowski lecture Oct 4,`96.) This was because of the construction of their canoes. Normally paddling on the high seas is dangerous, but Beothuk canoes were so designed to with stand high waves and stay accurately on course. The canoes "were made of a frame work of spruce and then covered with birch bark."(Red Ochre, 9) They curved high at the sides and a sharp bottom acted as a keel. The high sides protected as a barrier from wave swamping the boat. Because of hunting expeditions on the Funk islands, 60 kilometres from shore, ocean travel was evident and sea worthiness was essential.

Liko

Results Reporter| | Out of 10 questions, you answered 5 correctly with a final grade of 50%| | | | | | 5 correct (50%)| | | | 5 incorrect (50%)| | | | 0 unanswered (0%)| | | Your Results:| The correct answer for each question is indicated by a . | ————————————————- Top of Form | 1 CORRECT| | Value is the customer's perception of all of the benefits of a product or service weighed against all the costs of acquiring and consuming it. The mileage of a car would be considered as a(n):| | | A)| functional benefit. | | | B)| experiential benefit. | | | C)| social benefit. | | | D)| psychological benefit. | | E)| internal benefit. | | | | | | Feedback: Difficulty: Hard LO: 01-01 Topic: The Role of Marketing Bloom's: Apply AACSB: Reflective Thinking Page: 07 Value is the customer's perception of all of the benefits of a product or service weighed against all the costs of acquiring and consuming it. Benefits can be functional (the performance of the product), experiential (what it feels like to use the product), and/or psychological (feelings such as self-esteem or status that result from owning a particular brand). | | 2 INCORRECT| | How did integrated marketing communications (IMC) revolutionize the role of marketing? | | A)| It shifted marketplace power from retailers to manufacturers. | | | B)| It led to increasing dependence on the advertising element of the promotion mix. | | | C)| It led to the rapid growth and development of database marketing. | | | D)| It created a lessening need for advertising agencies to be accountable for their actions. | | | E)| It shifted marketing expenditure from non-traditional to traditional media advertising. | | | | | | Feedback: Difficulty: Easy LO: 01-03 Topic: Reasons for the Growing Importance of IMC Bloom's: Remember AACSB: Analytic Page: 14Major characteristics of this marketing revolution include: the growth and de velopment of database marketing. Many companies now have extensive databases containing customer names; geographic, demographic, and psychographic profiles, purchase patterns; media preferences, credit and other financial information; and other relevant characteristics. | | 3 CORRECT| | Which of the following statements is true about branding? | | | A)| Organizations should not provide the same level of promotion to brands during recessions as they do during times of prosperity. | | | B)| A well-known brand has a competitive advantage in the market. | | C)| Companies trying to sell their products internationally do not benefit from having a strong brand name. | | | D)| The appeal of recognized brand names is declining. | | | E)| Many organizations view the process of creating and maintaining a strong brand as a liability. | | | | | | Feedback: Difficulty: Medium LO: 01-03 Topic: The Role of IMC in Branding Bloom's: Understand AACSB: Analytic Page: 15 With more and more products and services competing for consideration by customers who have less and less time to make choices, well-known brands have a major competitive advantage in today's marketplace. | 4 CORRECT| | ____ advertising would focus on creating a demand for MilkBone, a brand of dog biscuits, among consumers. | | | A)| Selective-demand| | | B)| Direct| | | C)| Trade| | | D)| Primary-demand| | | E)| Secondary-demand| | | | | | Feedback: Difficulty: Hard LO: 01-04 Topic: Advertising Bloom's: Analyze AACSB: Reflective Thinking Page: 20 Refer: Figure 1-4 Primary-demand advertising is designed to stimulate demand for the general product class or entire industry. Selective-demand advertising focuses on creating demand for a specific company's brands. | 5 INCORRECT| | The ad for Gills onions in Fresh Cut, a publication for people in the grocery business, encouraged store managers to stock up on the product. The ad is an example of _____ advertising. | | | A)| consumer| | | B)| trade| | | C)| cooperative| | | D)| comparative| | | E)| primary demand| | | | | | Feedback: Difficulty: Hard LO: 01-04 Topic: Advertising Bloom's: Analyze AACSB: Reflective Thinking Page: 20 Refer: Figure 1-4 Advertising targeted to marketing channel members such as wholesalers, distributors, and retailers.The goal is to encourage channel members to stock, promote, and resell the manufacturer's branded products to their customers. | | 6 INCORRECT| | Several years ago, consumers could get a free Bart Simpson watch if they collected and mailed in three Universal Product Codes from boxes of Kellogg's cereal. Which element of integrated marketing communications was being used in this case? | | | A)| Sponsorship| | | B)| Interactive marketing| | | C)| Direct-order advertising| | | D)| Sales promotion| | | E)| Exchange advertising| | | | | | Feedback: Difficulty: Hard LO: 01-04 Topic: Sales PromotionBloom's: Analyze AACSB: Reflective Thinking Page: 23 Sales promotionis generally defined as those marketing activities that provide extra value or incentives to the sales force, the distributors, or the ultimate consumer and can stimulate immediate sales. | | 7 CORRECT| | SoBe beverages was a major sponsor of the Gravity Games, which included contestants performing 360-degree turns in mid-air while on motorcycles, competitive skateboarding, and other extreme sports. By co-sponsoring this event, SoBe was indulging in:| | | A)| trade advertising. | | | B)| direct marketing. | | | C)| personal selling. | | D)| primary-demand advertising. | | | E)| public relations. | | | | | | Feedback: Difficulty: Hard LO: 01-04 Topic: Publicity Bloom's: Analyze AACSB: Reflective Thinking Page: 25 Public relations uses publicity and a variety of other tools-including special publications, participation in community activities, fund-raising, sponsorship of special events, and various public affairs activities-to enhance an organization's image. | | 8 CORRECT| | Advertisements, websites, press releases, brochures and po int-of-purchase displays are all examples of:| | | A)| intrinsic touch points. | | B)| company created touch points. | | | C)| consumer created touch points. | | | D)| unexpected touch points. | | | E)| extrinsic touch points. | | | | | | Feedback: Difficulty: Easy LO: 01-05 Topic: IMC involves Audience Contacts Bloom's: Remember AACSB: Analytic Page: 26 Company created touch points are planned marketing communication messages created by the company such as advertisements, websites, news/press releases, packaging, brochures and collateral material, sale promotions, and point-of-purchase displays along with other types of in-store decor. | | 9 INCORRECT| |During an internal analysis conducted for the creation of the marketing plan of PSA Peugeot Citroen, Europe's second-biggest car manufacturer, the company would have discovered:| | | A)| a potential market in the United States. | | | B)| the image of the company as an efficient manufacturer. | | | C)| how competition from Volkswagen is impacting the company's growth. | | | D)| untapped target markets. | | | E)| the current demographic trends in the environment. | | | | | | Feedback: Difficulty: Medium LO: 01-06 Topic: Promotional Program Situation Analysis Bloom's: Remember and UnderstandAACSB: Analytic Page: 29 Another aspect of the internal analysis is assessing the strengths and weaknesses of the firm or the brand from an image perspective. Often the image a firm brings to the market will have a significant impact on the way the firm can advertise and promote itself as well as its various products and services. | | 10 INCORRECT| | The external analysis (done for the creation of the marketing plan) of the situational analysis would examine:| | | A)| the image of the company or the brand. | | | B)| the characteristics and buying patterns of the firm's ustomers. | | | C)| the firm's ability to implement the promotional program. | | | D)| the selection and evaluation of the ad agency. | | | E)| the results of t he previous marketing plan. | | | | | | Feedback: Difficulty: Easy LO: 01-06 Topic: Promotional Program Situation Analysis Bloom's: Remember AACSB: Analytic Page: 32 An important part of the external analysis is a detailed consideration of customers' characteristics and buying patterns, their decision processes, and factors influencing their purchase decisions. | Bottom of Form

Understanding Aristotle´s Nicomachean Ethics Essay

As soon as I read over this question, I knew it was the one I would have to answer, because it was the one I wasnt sure I could. I felt the prompt would allow me the opportunity to directly illustrate the person that I am. However, my current knowlege and interpretation of Aristotles â€Å"Nicomachean Ethics† has made the task reprehensibly difficult. I found myself wandering through a mind-numbingly agonizing process to properly address the prompt. This process consisted of working through two separate paths that addressed the topic. Though, I found myself seeing that both of these paths brought me further from the very virtue I was trying to show that I pursue. The first thoughts that came into my mind when I sat down to write the†¦show more content†¦So, that is what I did. I wrote an essay that exposed the destructive nature of the question, and I refused to answer it. However, as I looked at what I had written, I found a flaw in the words just as great as in the prompt itself. Aristotles Virtue Ethics preach moderation, or balance. Each â€Å"Virtue† is the balance of two traits that alone are undesirable, however balanced together, they become something we treasure. We do not want to be afraid, but we do not want to be foolhardy either. We seek courage, the balance that lay between the two. If I were to answer the question, and prove myself virtuous, I would be foolhardily walking through the flames. No matter the outcome, I only prove myself to be incapable of comprehending the true nature of the blaze. But, to disregard the question entirely because the apparant answer dilludes it, would be denying the flames beneath my feet as the destruction they may bring would dirty my percieved ethical superiority. To deny to answer this question would show that I believe my recognition of the problems with answering it make me exempt from attempting it. Not only would this make me an intellectual bigot, but it would make me just as blin d to the true nature of the fire as the man who blindly walks through it. This option, despite the illusion of elevated integrity due to abstaining, was as just as disgraceful as the first, favoring meekness to foolhardiness. So, answering the question proves that I cannot, andShow MoreRelatedAristotles Impact on Current Society812 Words   |  4 PagesUniversity Aristotle was one of the most important western philosophers. He was a student of Plato and the teacher of Alexander the Great. He wrote on many subjects, including physics, metaphysics, poetry, theater, music, logic, rhetoric, politics, government, ethics, biology, and zoology. I found that his biggest impacts on modern society were in the subject areas of ethics, and zoology. Aristotle wrote the first book ever written about ethics titles â€Å"The Nicomachean Ethics,† and it is stillRead MoreAnalysis Of Aristotle s The Golden Mean 1109 Words   |  5 PagesPart 3 - Aristotle - The Golden Mean Aristotle was a greek philosopher that taught and stressed many important and revolutionary ideas/philosophies. He was born in 384 BC, and was a student of Plato, as well as founded/ taught at several academies. He wrote on diverse subjects, including physics, metaphysics, poetry, logic, politics, government, and ethics. He contributed to almost every field of human knowledge in existence during his time, and he was the founder of many new fields. Aristotle was oneRead MoreAristotle s Theory Of Virtue1493 Words   |  6 PagesAristotle’s Nicomachean Ethics is a reflection as to what virtue is. Aristotle’s definition of virtue can be described as the as the â€Å"state of character concerned with choice, lying in a mean relative to us, this being determined by reason and by that reason by which the man of practical wisdom would determine it† (Nicomachean Ethics, 31). In addition to that, Aristotle illustrates two types of virtue that stem from his primary idea; m oral and intellectual virtue. Aristotle expounds moral virtueRead More Aristotles Concept of Happiness Essay1073 Words   |  5 PagesIn the work, Nicomachean Ethics, the philosopher Aristotle creates a guideline for those who are serious about pursuing happiness. Aristotles recommendations for finding happiness are not accepted today without some struggle and careful examination. In Aristotles time, slaves, women and children were not truly considered human; so in many cases the philosopher is directing his words towards free males only. It is necessary to understand that by overlooking this discrimination and applying it toRead MoreAncient Greek Philosophers Who Have Helped Shape The World1350 Words   |  6 Pagestwenty centuries ago, Greek philosopher Aristotle laid out the foundations of Western culture. The principles of Greek philosophy implemented its way into encompassing a persons point of view or their knowledge on society. Aristotle has helped improve and transmuted th e world by his views on ethics and virtues he has instructed and justified thoroughly and the endowment of philosophy and science, whereas he created a comprehensive system of subjects. Aristotle has laid out virtues, which is the importantRead MoreNietzsche s Critique Of Nicomachean Ethics By Using On The Genealogy Of Morals Essay1737 Words   |  7 PagesNietzsche and Aristotle were great philosophers of their respective times, but their ideas and beliefs were completely different from each other. The focus of this paper will be on Nietzsche’s critique of Nicomachean Ethics by using On the Genealogy of Morals. Nietzsche had a different outlook on philosophy, especially in historical and goal oriented terms. According to Nietzsche, everything, including virtues, needed to be understood through change and historical development. Aristotle believed thatRead MoreAristotle s Philosophy Of Morality And The Final Goal Of Human Life Essay1895 Words   |  8 PagesAristotle on Ethics The Nicomachean Ethics, Aristotle s key study of morality and the final goal of human life, has for many years been a popular and persuasive book. It offers the modern reader many useful insights into human desires and behavior despite being thousands of years old. The overarching theme behind this book is Aristotle s assertion that there are no recognized unconditional moral standards and that every ethical theory must take into consideration an understanding of psychologyRead MoreAristotle s Highest Good Theorem1037 Words   |  5 PagesPhil 100 A01 Essay 2 Aristotle’s Highest Good Theorem When Aristotle first published his work entitled â€Å"Nicomachean Ethics†, you can imagine that numerous philosophers, scholars, and ordinary citizens were deeply contemplating his idea of the Highest Good Through the actions of virtue and reason, the act contemplation satisfies Aristotle’s characteristics as the Highest Good Being a self-sufficient, and complete activity, the ability to understand our function as human beings through contemplationRead MoreMy Views On Education And Education1304 Words   |  6 Pagesthis paper, I am going to examine and compare my views on education to the great philosophers Aristotle, Socrates and Plato. Education should not be something forced on people from a very young age. We are educating our children to be master test takers who conform to the norm and not to think outside the box. My position is supported by Socrates in Plato s The Republic and Aristotle in his Nicomachean Ethics, Book II. Because students waste too much time on testing, education should not be compulsoryRead MoreAristotle s Symposium : The Nicomachean Ethics1934 Words   |  8 Pages720532457 The Symposium verses The Nicomachean Ethics Aristotle’s Nicomachean Ethics (Ethics) is regarded as one of the, if not the greatest work concerning ethics in history. The word ethics derives from the Greek word ethos, which translates more properly as â€Å"character†, and it would seem that Aristotle’s concern in The Ethics, is what constitutes good character, and that goodness is of practical use; that merely knowing how to be a way is only half of what’s necessary, and that the known must