The Aboriginal People of Newfoundland :: American America History

The Aboriginal People of Newfoundland The Beothuk people of Newfoundland were not the very first inhabitants of the island. Thousands of years before their arrival there existed an ancient race, named the Maritime Archaic Indians who lived on the shores of Newfoundland. (Red Ochre Indians, Marshall, 4.) Burial plots and polished stone tools are occasionally discovered near Beothuk remains. Some people speculate that, because of the proximity of the artifacts to the former lands of the Beothuk, the Maritime Archaic Indians and the Beothuk may have been related. It is not certain when the Beothuk arrived on the island. In fact little is actually known about the people, compared to what is known about other amerindian civilisations, only artifacts and stories told by elders tell the historians who these people really were. Some speculate that they travelled from "Labrador to Newfoundland across the strait of Belle Isle, which at one time was only 12 miles wide. By about 200 AD the Beothuk Indians were probably well settled into Newfoundland."(Red Ochre, 8) The Beothuk were not alone on Newfoundland wither. The Dorset Eskimos, who came from Cape Dorset regions of the north around 500 BC also shared the island. They presumably had contact with the Beothuk, exchanging tools or engaging in battle. In any case the Dorset Indians died out leaving Newfoundland empty to the control of the Beothuk people who now had no enemies and a wide vast territory. The Beothuk, although part of the Algonkian family developed their own language and culture. The 400 words that are still known from their language prove their Algonkian heritage. The development of their culture was a great success. The success of the Beothuk people as a whole was in part because of their skills in fishing, hunting and travel. They were the "only amerindian group to navigate on the high seas."(Grabowski lecture Oct 4,`96.) This was because of the construction of their canoes. Normally paddling on the high seas is dangerous, but Beothuk canoes were so designed to with stand high waves and stay accurately on course. The canoes "were made of a frame work of spruce and then covered with birch bark."(Red Ochre, 9) They curved high at the sides and a sharp bottom acted as a keel. The high sides protected as a barrier from wave swamping the boat. Because of hunting expeditions on the Funk islands, 60 kilometres from shore, ocean travel was evident and sea worthiness was essential.

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Results Reporter| | Out of 10 questions, you answered 5 correctly with a final grade of 50%| | | | | | 5 correct (50%)| | | | 5 incorrect (50%)| | | | 0 unanswered (0%)| | | Your Results:| The correct answer for each question is indicated by a . | ————————————————- Top of Form | 1 CORRECT| | Value is the customer's perception of all of the benefits of a product or service weighed against all the costs of acquiring and consuming it. The mileage of a car would be considered as a(n):| | | A)| functional benefit. | | | B)| experiential benefit. | | | C)| social benefit. | | | D)| psychological benefit. | | E)| internal benefit. | | | | | | Feedback: Difficulty: Hard LO: 01-01 Topic: The Role of Marketing Bloom's: Apply AACSB: Reflective Thinking Page: 07 Value is the customer's perception of all of the benefits of a product or service weighed against all the costs of acquiring and consuming it. Benefits can be functional (the performance of the product), experiential (what it feels like to use the product), and/or psychological (feelings such as self-esteem or status that result from owning a particular brand). | | 2 INCORRECT| | How did integrated marketing communications (IMC) revolutionize the role of marketing? | | A)| It shifted marketplace power from retailers to manufacturers. | | | B)| It led to increasing dependence on the advertising element of the promotion mix. | | | C)| It led to the rapid growth and development of database marketing. | | | D)| It created a lessening need for advertising agencies to be accountable for their actions. | | | E)| It shifted marketing expenditure from non-traditional to traditional media advertising. | | | | | | Feedback: Difficulty: Easy LO: 01-03 Topic: Reasons for the Growing Importance of IMC Bloom's: Remember AACSB: Analytic Page: 14Major characteristics of this marketing revolution include: the growth and de velopment of database marketing. Many companies now have extensive databases containing customer names; geographic, demographic, and psychographic profiles, purchase patterns; media preferences, credit and other financial information; and other relevant characteristics. | | 3 CORRECT| | Which of the following statements is true about branding? | | | A)| Organizations should not provide the same level of promotion to brands during recessions as they do during times of prosperity. | | | B)| A well-known brand has a competitive advantage in the market. | | C)| Companies trying to sell their products internationally do not benefit from having a strong brand name. | | | D)| The appeal of recognized brand names is declining. | | | E)| Many organizations view the process of creating and maintaining a strong brand as a liability. | | | | | | Feedback: Difficulty: Medium LO: 01-03 Topic: The Role of IMC in Branding Bloom's: Understand AACSB: Analytic Page: 15 With more and more products and services competing for consideration by customers who have less and less time to make choices, well-known brands have a major competitive advantage in today's marketplace. | 4 CORRECT| | ____ advertising would focus on creating a demand for MilkBone, a brand of dog biscuits, among consumers. | | | A)| Selective-demand| | | B)| Direct| | | C)| Trade| | | D)| Primary-demand| | | E)| Secondary-demand| | | | | | Feedback: Difficulty: Hard LO: 01-04 Topic: Advertising Bloom's: Analyze AACSB: Reflective Thinking Page: 20 Refer: Figure 1-4 Primary-demand advertising is designed to stimulate demand for the general product class or entire industry. Selective-demand advertising focuses on creating demand for a specific company's brands. | 5 INCORRECT| | The ad for Gills onions in Fresh Cut, a publication for people in the grocery business, encouraged store managers to stock up on the product. The ad is an example of _____ advertising. | | | A)| consumer| | | B)| trade| | | C)| cooperative| | | D)| comparative| | | E)| primary demand| | | | | | Feedback: Difficulty: Hard LO: 01-04 Topic: Advertising Bloom's: Analyze AACSB: Reflective Thinking Page: 20 Refer: Figure 1-4 Advertising targeted to marketing channel members such as wholesalers, distributors, and retailers.The goal is to encourage channel members to stock, promote, and resell the manufacturer's branded products to their customers. | | 6 INCORRECT| | Several years ago, consumers could get a free Bart Simpson watch if they collected and mailed in three Universal Product Codes from boxes of Kellogg's cereal. Which element of integrated marketing communications was being used in this case? | | | A)| Sponsorship| | | B)| Interactive marketing| | | C)| Direct-order advertising| | | D)| Sales promotion| | | E)| Exchange advertising| | | | | | Feedback: Difficulty: Hard LO: 01-04 Topic: Sales PromotionBloom's: Analyze AACSB: Reflective Thinking Page: 23 Sales promotionis generally defined as those marketing activities that provide extra value or incentives to the sales force, the distributors, or the ultimate consumer and can stimulate immediate sales. | | 7 CORRECT| | SoBe beverages was a major sponsor of the Gravity Games, which included contestants performing 360-degree turns in mid-air while on motorcycles, competitive skateboarding, and other extreme sports. By co-sponsoring this event, SoBe was indulging in:| | | A)| trade advertising. | | | B)| direct marketing. | | | C)| personal selling. | | D)| primary-demand advertising. | | | E)| public relations. | | | | | | Feedback: Difficulty: Hard LO: 01-04 Topic: Publicity Bloom's: Analyze AACSB: Reflective Thinking Page: 25 Public relations uses publicity and a variety of other tools-including special publications, participation in community activities, fund-raising, sponsorship of special events, and various public affairs activities-to enhance an organization's image. | | 8 CORRECT| | Advertisements, websites, press releases, brochures and po int-of-purchase displays are all examples of:| | | A)| intrinsic touch points. | | B)| company created touch points. | | | C)| consumer created touch points. | | | D)| unexpected touch points. | | | E)| extrinsic touch points. | | | | | | Feedback: Difficulty: Easy LO: 01-05 Topic: IMC involves Audience Contacts Bloom's: Remember AACSB: Analytic Page: 26 Company created touch points are planned marketing communication messages created by the company such as advertisements, websites, news/press releases, packaging, brochures and collateral material, sale promotions, and point-of-purchase displays along with other types of in-store decor. | | 9 INCORRECT| |During an internal analysis conducted for the creation of the marketing plan of PSA Peugeot Citroen, Europe's second-biggest car manufacturer, the company would have discovered:| | | A)| a potential market in the United States. | | | B)| the image of the company as an efficient manufacturer. | | | C)| how competition from Volkswagen is impacting the company's growth. | | | D)| untapped target markets. | | | E)| the current demographic trends in the environment. | | | | | | Feedback: Difficulty: Medium LO: 01-06 Topic: Promotional Program Situation Analysis Bloom's: Remember and UnderstandAACSB: Analytic Page: 29 Another aspect of the internal analysis is assessing the strengths and weaknesses of the firm or the brand from an image perspective. Often the image a firm brings to the market will have a significant impact on the way the firm can advertise and promote itself as well as its various products and services. | | 10 INCORRECT| | The external analysis (done for the creation of the marketing plan) of the situational analysis would examine:| | | A)| the image of the company or the brand. | | | B)| the characteristics and buying patterns of the firm's ustomers. | | | C)| the firm's ability to implement the promotional program. | | | D)| the selection and evaluation of the ad agency. | | | E)| the results of t he previous marketing plan. | | | | | | Feedback: Difficulty: Easy LO: 01-06 Topic: Promotional Program Situation Analysis Bloom's: Remember AACSB: Analytic Page: 32 An important part of the external analysis is a detailed consideration of customers' characteristics and buying patterns, their decision processes, and factors influencing their purchase decisions. | Bottom of Form

Understanding Aristotle´s Nicomachean Ethics Essay

As soon as I read over this question, I knew it was the one I would have to answer, because it was the one I wasnt sure I could. I felt the prompt would allow me the opportunity to directly illustrate the person that I am. However, my current knowlege and interpretation of Aristotles â€Å"Nicomachean Ethics† has made the task reprehensibly difficult. I found myself wandering through a mind-numbingly agonizing process to properly address the prompt. This process consisted of working through two separate paths that addressed the topic. Though, I found myself seeing that both of these paths brought me further from the very virtue I was trying to show that I pursue. The first thoughts that came into my mind when I sat down to write the†¦show more content†¦So, that is what I did. I wrote an essay that exposed the destructive nature of the question, and I refused to answer it. However, as I looked at what I had written, I found a flaw in the words just as great as in the prompt itself. Aristotles Virtue Ethics preach moderation, or balance. Each â€Å"Virtue† is the balance of two traits that alone are undesirable, however balanced together, they become something we treasure. We do not want to be afraid, but we do not want to be foolhardy either. We seek courage, the balance that lay between the two. If I were to answer the question, and prove myself virtuous, I would be foolhardily walking through the flames. No matter the outcome, I only prove myself to be incapable of comprehending the true nature of the blaze. But, to disregard the question entirely because the apparant answer dilludes it, would be denying the flames beneath my feet as the destruction they may bring would dirty my percieved ethical superiority. To deny to answer this question would show that I believe my recognition of the problems with answering it make me exempt from attempting it. Not only would this make me an intellectual bigot, but it would make me just as blin d to the true nature of the fire as the man who blindly walks through it. This option, despite the illusion of elevated integrity due to abstaining, was as just as disgraceful as the first, favoring meekness to foolhardiness. So, answering the question proves that I cannot, andShow MoreRelatedAristotles Impact on Current Society812 Words   |  4 PagesUniversity Aristotle was one of the most important western philosophers. He was a student of Plato and the teacher of Alexander the Great. He wrote on many subjects, including physics, metaphysics, poetry, theater, music, logic, rhetoric, politics, government, ethics, biology, and zoology. I found that his biggest impacts on modern society were in the subject areas of ethics, and zoology. 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